Purpose to determine what the brand performance consequences of corporate social responsibility csr activities would be during times of recession for well known brands.
Abhi bhattacharya rug.
Au bhattacharya abhi.
Doing good when times are bad.
Faculteit economie en bedrijfskunde.
European journal of marketing.
Au dong john qi.
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Bhattacharya associated with the university of groningen.
Abhi bhattacharya assistant professor of marketing at university of groningen business school ugbs bloomington indiana 500 connections.
But marketing researcher abhi bhattacharya discovered that this also counts for companies holding a monopoly such as the dutch water.
The impact of csr on brand value during recessions.
Bhattacharya a 2020 accepted in press in.
Contribution to journal article academic peer review beyond warm glow.
Rijksuniversiteit groningen founded in 1614 top 100 university.
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Singh raj mehra helen prem chopra pravin chowdhury dhumal and music by madan mohan.
The risk mitigating effect of corporate social responsibility csr.
Au haenlein michael.
Dear staff students and relations of feb on thursday 3 september 2020 the faculty of economics and business and the student association ebf will jointly celebrate the start of the new feb academic year 2020 2021.
Au fabian nicolai.
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14 september 2020 12 31.
Companies with lots of competitors know that a high level of customer satisfaction is crucial for their profits.